Ebiznest helped Etsy.com uncover how it is genuinely different, and reimagine the role it plays in its customers’ lives.
An authentic strategy and position embraces Etsy sellers and Etsy shoppers. Most importantly, it enables Etsy.com to pursue a greater purpose liberating personal expression and celebrating diversity of humanity’s experiences, ideas, tastes and styles.
Ebiznest developed the positioning and brand strategy that led to Etsy’s first ever global ad campaign — Difference makes us.
Different results start with Different strategy
We galvanized Etsy’s genuine and winning characteristics in light of its unique opportunities. Through customer immersions, market intelligence, competitive analysis and insights of global trends, we helped Etsy boldly march to their own beat.
We worked closely with members from different functions, as well as leadership team.
Designers do it differently
Like any other maker or craftsman, we believe that thinking cannot be divorced from doing. All of our research and strategy was conducted from the foundation of design, which means that strategy was integrated into a holistic approach to brand.